When I was in college, I got into Kibology, insofar as that’s possible to even do. Kibology is one of those niche-culture things that people either get or don’t get—right now, you’re either thinking “Kibology?” or “Kibology! Yeah!”—and is hard to explain, but it all comes back to James “Kibo” Parry, who is a hell of a guy depending on how much he’s paying whoever you ask.

Anyway, at some point I picked up a habit from alt.religion.kibology: answering questions about identity with the intentionally mismatched punchline-from-an-joke-about-a-nun magnitudinal trope, “twenty bucks, same as in town.”

The classic line, endemic to the very nature of Kibology, was the newsgroup newbie question, “so what’s Kibology?”

Twenty bucks, same as in town.

Anyway, I’ve dropped this line a few times at Metafilter over the years. I try to keep it to a minimum, but apparently a wily Dutchman of my acquintance has noticed the trend, and pointed it out in this Metachat post. Thanks for blowing my cover, Paul.

So, with the cat out of the bag, there’s nothing left to do but shoot for a nice high google ranking on the phrase. Right now, a search for “twenty bucks, same as in town” yields precisely 281 hits. The first two are to a poli blog, the third to an rss feed of another political site, the fourth to a cached listserv rendition of one version of the actual joke…

…and the fifth link is to a Metafilter (well, Metatalk) thread where I trot the old thing out.
Not bad, but I bet I can do better. And this might be enough to do it—I’ve found that it’s not too hard to get decent google placement for obscure phrases simply by, well, actually using them innoccuously. At one point, an old site of mine was the top hit for “crazed maniac with a knife” or something like that. Must have found that in the referrer logs.

So, there we go. This is possibly the most benign and least organized googlebombing ever.

(What? What’s a g-bomb? Twenty bucks, same as in town.)